Sunday, June 3, 2012

Adam Carolla's New Memoir NOT TACO BELL MATERIAL On Sale June 12

                                     FOR IMMEDIATE RELEASE

Adam Carolla’s New Memoir HIts Bookstores June 12th

From a Dump with a dirt lawn, to Tequila fueled Tijuana Road Trips, to living with Losers, Addicts and even a stripper Before becoming a success in Hollywood, this is the life story of Adam Carolla


In NOT TACO BELL MATERIAL (Crown Archetype, On Sale: June 12, 2012; Hardcover, $25.00) Adam Carolla reveals all the stories behind how he came to be the loveable curmudgeon he is today.

Before Loveline and The Man Show, before the Guinness World Record–breaking podcast and the New York Times bestseller In Fifty Years We’ll All Be Chicks, Adam Carolla’s story began in a house that was such a dump the neighborhood kids called it “The Barn.”  His abode was pathetic, and his early life was peppered with lowlights such as the Carolla tradition of Trash-Picking Thursday, having his beloved unicycle stolen, or getting carbon monoxide poisoning from the customized microbus of his hippie mom’s friend “Zorback.”

Carolla takes us from teenage years marked by little income and no self-esteem – including having his employment application rejected by the local Taco Bell - to early adulthood sharing a futon with his stoner best buddy, to his days working construction and residing in a house that earned the name “Chez Nude.” Finally with determination, talent, and a little help from a guy named Jimmy Kimmel, Adam climbed to Hollywood stardom and a luxurious home in the Hollywood Hills.

Some of the hilarious stories Adam recounts in the book are:
·      How he got the middle name “Lakers”
·      An incident involving Molly Ringwald’s sister and nude sunbathing
·      Breaking and entering for late night skinny dipping at LA’s upscale Mulholland Club
·      The worst job he ever had, doing earthquake rehab for the county of LA
·      A terrible Vegas road trip with a gassy Jimmy Kimmel
·      An awkward situation with a Dixie Chick . . . and much, much, more!

Adam Carolla is a natural storyteller with a bottomless pit of material, including stories of celebrities he has insulted over the years: Tom Cruise, Queen Latifah, and Gwen Stefani, to name just a few. Wild, shocking, and drop-dead funny - all while managing to be touching and inspirational - NOT TACO BELL MATERIAL will not disappoint. 

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About the Author
ADAM CAROLLA is a radio and TV host, comedian, and actor. Carolla is well known as the co-host of the syndicated radio and MTV show Loveline and the co-creator and star of The Man Show and Crank Yankers. Adam appeared on Dancing with the Stars and the current season of The Celebrity Apprentice. He currently hosts The Adam Carolla Show, the Guinness World Records Most Downloaded Podcast, available daily on iTunes and

By Adam Carolla
Published by Crown Archetype, an imprint of the Crown Publishing Group
Hardcover; ISBN 978-0-307-88887-7; 336 pages; $25.00
On-Sale: June 12, 2012

For more information, or to schedule interviews with Adam Carolla, please contact:
Valerie Allen at 310-264-1888 or  

Visit us on the Web at or

1 comment:

  1. Adam Carolla's "Not Taco Bell Material" is a laugh-out-loud memoir about growing up poor and awkward in the San Fernando Valley. The series of stories each centers around a particular abode, and comes complete with each home's purchase price, square footage, and a summary statement of the home and his life at the time (such as "Zero hope"). As a kid, Carolla moved around quite a bit, and he recounts many hilarious family events with an eye for detail and the absurd.

    I laughed many times during my quick read of this book, and loved how he presented the little facts about his family that made them unique and lovable, in their own way. He describes how his grandmother's house had only one bathroom, yet two front doors. These two doors were right next to each other. At 90 degrees. His mother was so honest that when little Adam found a $50 bill, she made him return it to the `Lost and Found.' The owner of the $50 bill collected it and gave Adam a $10 reward, which he had to split with his sister (Boo! Hiss!). Some of these quirky but funny family details were somewhat David Sedaris-like, which I consider a great compliment.